Piggyback
No Cost Recruitment Marketing

Have you ever considered adding two lines at the bottom of one of your marketing print ads?  



The ad is already paid for out of the marketing budget - and may help that department and others find additional qualified candidates.  It does not affect the flow of the marketing piece - and it certainly may add value to your company's bottom line.



For instance, when we had a contract recruitment assignment at Rockwell Collins, we noticed that they periodically ran an avionics ad on the back cover of "Flying" magazine.  We suggested that the people who read this magazine were interested in flying.  Some of the readers were going to be some of the candidates that Rockwell Collins would hire, if they were aware of each other.  Therefore, we suggested at the bottom of the ad that marketing would include, in an 8 pt. font, that Collins was actively seeking engineers who had an interest in flying to be new employees.  We included the HR web address and a phone number.



It can be a very effective way to attract passive candidates' interest.