Newspaper Advertising?  YES!

The usual argument against newspaper advertising is that "We haven't hired anyone through a classified ad in months."  Another argument is that the passive candidates do not read the classified ads (probably true - have you tried a display ad in another section?) However, as the number of Sunday ads fall, possibly they should be considered again.  Be a contrarian! Also, remember that advertising should not be equated to sourcing. It is marketing.



Many times, the negatives about the newspaper advertising are a result of perception but not measurement.



1) Have you asked the successful candidates where they heard about your company’s openings?


2) Have you asked if they saw your advertising?


3) Was it a column ad or a display ad?  Usually clever display ads are remembered.


4) Did your advertising affect their thinking about your company?  Possibly the creative was not effective or the message was not clear.
 As a contract recruitment firm, RecruiterGuy.com can help you become more creative in your placement of newspaper ads.

5) Where did you place the ad?  In the classified section?  Have you tried the business, accent, or sports sections?



This can be a good example of the use of a recruitment marketing tool that will fall in and out of favor, depending on whether you have too many competitors or no competitors in the paper. CareerBuilder is even making the difference between print ads and job boards more of a blur by placing the print ads in member papers on their job board.  



Combined with a radio spot, newspaper advertising can be very effective.



One of the advantages of working with an experienced contract recruitment firm is that we know how to make the most of your recruitment dollar.