Corporate Web Sites

One of the best places to market your company is on your own web site.  You control the placement, the look, the content, the cost, everything.  


Therefore, make your "job opportunities" or "employment" pages easy to find.  Unfortunately, on some companies’ sites, candidates have to click three or more times to reach the “Job Opportunities” or “Employment” pages.  Some pages actually are hard to find.  Impact Performers will lose interest quickly if that is the case.

Companies have measured that for every click that a candidate has to make to get to your employment opportunities, you lose half of them.

Make it easy on your candidates.  This type of marketing is also indirect sourcing (if you include job descriptions) and can be a great bang for your corporate recruiting buck.

It would be worthwhile to buy a .jobs URL, like RecruiterGuy.jobs that leads the candidates right to your employment pages.

Allow the candidate to apply for a job directly from your web site.  You may also include an on-line application, because if they do not already have a resume, you do not want them to build one now. This is also an opportunity to automate your EEOC applicant tracking.



Make the opportunities pages attractive and discuss your culture.  Possibly show some of your corporate outside activities (outings, picnics, holiday parties, etc.) on your web site. This is a place to discuss your charitable donations of time, service, or money.



Finally, attach meta-tags to each job description page.  You want your candidates to be able to find you through search engines and directories.



As a contract recruitment firm over the past 12 years, RecruiterGuy.com has helped many firms improve or develop their Employment Opportunities WebPages.