Airline Magazines
Seeking Traveling Professionals?

As a contract recruiter whose clients span the US, we have had the opportunity to read many airline magazines. There have been many occasions that we and fellow passengers have discussed the possibility of using the airline magazines as a recruitment marketing tool.



Airline magazines are a form of targeted marketing.  Now you are targeting people who travel.  



They may include sales and marketing professionals, consultants (including the Big 5 accounting firms), executives, trainers, software support, and other professionals who travel for a living.  Another group of targeted readers are vacationing professionals. The readership could include professionals who want to stop traveling so much (Especially these days).



Therefore, your creative can work to attract professionals who like to travel - or those who want to stop traveling.



The ads are fairly expensive, but can be effective in opening the minds of passive candidates who, sometimes, are a captive audience.



Another opportunity to get your name in front of potential candidates has presented itself with Verizon's acquisition of Airphone service on board commercial airlines. Most passengers, at one time or another, simply stare at the messages on Airphone on the back of the seat in front of them. The message could be "Internal Auditors needed. Call free on Airphone 1-800-auditor"



It is best to use a recruitment advertising company to develop your creative. Give them guidance on the "feel" and your budget. It would be a good idea to let them know if there are specific regions of the country that you want to target. You may want to use regional airlines' magazines and save some money.